"Pekat, Likat & Melekat"

       

 

 

 

 

 

 

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          Doon Shaidon Bin Awang Empire Sdn. Bhd was established in 1998 by Pn Nor Arizah binti Nayan, the director of the company with her husband Shaidon Bin Awang as the advisor of the company. Pn. Nor Arizah binti Nayan ia a retired teacher while her husband is former air force. The company was upgraded from enterprise to private limited company in September 2016. In year 2000, this company starts to operate having SSM. At first, they start to operate as a small business in night market and now has upgrade their business which can able to employ 15 employee from their village itself.

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      In the beginning, they starts to sell keropok lekor and has been known as Doon Keropok Lekor. When there was a flood in 2004, they stop selling keropok lekor as the fish price starts to increase. Pn. Nor Arizah told that keropok lekor  business gets more profit as they become supplier to school canteen and they sell in 5 night market which can get RM2000 in one night market base. Doon Shaidoon Bin Awang Empire Sdn Bhd get direct supplier from Bukit Mertajam as they produce soy for the keropok lekor.

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       Later, they move trading in Pokok Sena. They starts to sell things which they get from supplier. According to Pn Arizah, to impress the customers to buy their product, they give the best service by packaging their products to supply to the shops. Her husband Shaidon Bin Awang become driver and salesman to distribute onions, groundnut, brown sugar, garlic like 1/2kg, 1kg and 5kg. Meanwhile her husband distribute to shops, his wife starts to produce chili sauce, soy sauce and vinegar. From there, they starts to promote their sauce.

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